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Our Philosophy

Love everything you own.

Classic Essentials

Quality essentials you'll keep reaching for again and again.

Made in Canada.

Closing the loop on fashion sustainability

We deviate from fast fashion by creating garments that will transcend time. 

Our feminist tee is a playful take on your assets


The softest fleece made from 100% recycled plastic.

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Our Philosophy

Basic Principles

Invest in high quality wardrobe essentials. Reduce consumption by only owning things that you love.


Each piece is thoughtfully designed to have a minimalist quality for versatility.


We steer away from loud prints and bold styles, keeping it simple yet intricate.